Author Archives: florijn2019

We are today in a worst situation than at the previous economic crisis in 2008. The Covid-19 pandemic which is a medical crisis actually turned into a huge economic emergency which is way much dangerous than the medical one. To be honest COVID-19 is not even dangerous. (but this is another topic which probably I will […]

COOPERATE or COMPETE? For me the year 2020 is the beginning of a new lifestyle. One step in our evolutionary process from now on would require that humans learn to be cooperative rather than competitive. Humans are naturally competitive. Since the days of cavemen, humans learned to survive by fighting, by being  at war with […]

The Supporting Roles Until now I talked about the basic roles essential to have in any company which has a business with Tech products. Again what I share here is my perspective about what I have learnt during my years in engineering, it might be not the perfect one but what’s I have seen so […]

When I first heard for the first time that me as product engineer have to collaborate with a guy holding the role of Product Marketing Manager I told to myself, “why the heck do I need this guy? What for?”. The Product Manager is already sufficient to tell me what’s going on on the market […]

In my early years I was (process) engineer myself, and I had to collaborate with the so called “experts” as Product Managers and Product Designers, the experience was good for me but unfortunately not good for them. So this is what I want to share with those of you who have never been engineers before, […]

Now after I’ve shared in the previous posts about the role of Product Manager, let me share with you now what I have learnt during the years about the role of Product Designer role,in which I am still acting today. I must admit that I am still learning about this as well and of course […]

In my previous post I was sharing my perspective about how to be a great Product manager which is a very important role for any company -particularly the ones in Tech-Products business. But anyway, I am a tech-guy so everything I talk about business has a connection with technology. This is what I do , […]

At all my workplaces until now I had the opportunity to work with people in different roles involved in the product development stages such as Product Managers, Product Designers, Mechanical Engineers, Software & Hardware engineers, Marketing Managers and so on. But by far the most important role which I consider responsible for the market success […]

Principles of Strong Product Teams To continue with the principles of a strong Product team as I mentioned in the 1st Part, in order to have successful long-term business with Tech products the most important thing is to have THE RIGHT PEOPLE. And for that you must first build a strong team. Once the product […]

Principles of Strong Product Teams When I had my first job as engineer back in 2003 I had no idea what and how a product team actually does and also didn’t know WHY a Product team is the most important part in a long-term successful business for a tech company. During the years I started […]